The Cape Cod Baseball League and Major League Baseball, which have been at odds over the licensing of team names, have reached an agreement announced just today. CodBall reported on this earlier in the year. The timing of the agreement is odd. We were told a deal was imminent earlier in the season, but MLB and CCBL waited until after the season to make this announcement. Let us know if you have insights and we'll also look around. Here is the announcement, which we just received.
CAPE COD BASEBALL LEAGUE AND MAJOR LEAGUE BASEBALL PROPERTIES COME TO AGREEMENT ON USE OF TRADEMARKS
The Cape Cod Baseball League (CCBL) and Major League Baseball Properties (MLBP) have come to an agreement that will allow the CCBL to continue using the trademarks of Major League Baseball teams.
Major League Clubs, which are required by law to protect their trademarks, own marks that are used as nicknames and/or logos for six of the 10 CCBL teams (Bourne Braves, Chatham A’s, Harwich Mariners, Hyannis Mets, Orleans Cardinals, and the Y-D Red Sox).
Consistent with other MLB agreements, the CCBL teams are required to use Major League Baseball Properties-licensed vendors to manufacture the team uniforms and other products in order to maintain trademark consistency and quality control, and to ensure MLBP does not breach its contracts with its licensees. Major League Baseball is a long-time supporter of the CCBL and provides an annual grant to the league.
“We are delighted to continue our affiliation with Major League Baseball that has lasted for more than 40 years for the good of collegiate summer baseball,” said CCBL President Judy Walden Scarafile. “We all worked diligently on this agreement and we feel it is workable and reasonable.”
“Major League Baseball Properties wants nothing more than for the Cape Cod Baseball League to extend the MLB brand by using Major League Club names and logos,” said MLB spokesperson Matt Bourne. “Our goal was just to make certain that our Clubs’ trademarks are used in a manner that is in compliance with applicable law and in a manner consistent with other agreements. This resolution assures that will take place.”